When Do You Need Marketing Consulting Services?
Starting a business can be overwhelming but that’s nothing compared to the challenge of keeping up with marketing trends while running your business. It can be difficult to stay on top of the changing landscape & ensure your strategies are optimized, especially if you have limited resources & expertise. It’s all too easy for small businesses to get lost in highly competitive & saturated industries where successful companies have already made their mark.
That’s when marketing consulting services come into play. Through these services, you can alleviate some of that stress by striking a balance between financial decisions & creative strategy without taking up too much of your valuable time.
Businesses that stand to benefit from marketing consulting services typically meet some of the following criteria:
Importance Of Strong Brand Presence
Problem - Underperforming Brand Presence
Having a strong digital presence is an essential part of a digital marketing strategy. Your success depends on your brand’s ability to get its name in front of as many people as possible, quickly, & most importantly - consistently.
The biggest struggle businesses can face in digital marketing? Consistency. This applies to everything from refreshing ad copy & creative, posting on social media, adding new, interesting content & more. When having to apply consistent updates across multiple marketing channels, this process can quickly become overwhelming.
Solution - Channel Management
I understand how daunting ongoing management of marketing channels can be. My services are tailored to each client's unique needs in order to build & maintain a strong, consistent presence across channels such as Facebook / Meta, Google Ads, Microsoft Ads, & Reddit. Whether you need help with one channel, or all of them. Quality channel management is vital for boosting performance, driving customer traffic, & increasing sales.
Strong Keywords & SEO
Problem - Low Search Rankings:
Search engines are not just an important part of our daily lives – they’re an essential component for all companies & businesses to drive traffic & generate revenue. Search engines are the key to getting your content found online.
SEO is an essential tool to increase website visibility, improve keyword ranking & enhance search engine results. SEO involves making small changes on your website to ensure it ranks higher in search engine rankings. SEO produces more organic traffic to your website by helping potential customers find you more easily. SEO strategies are designed to always be innovative & bring in higher-quality leads with longer session times. Investing in SEO is a great way for businesses of all sizes to attract new customers & make an impact online.
Solution - SEO Services
Panther Digital Consulting is the perfect partner to help you with SEO. I conduct a thorough SEO Audit & Consultation, diving into your website's technical & on-site SEO performance. The audit results include an in-depth report & an extensive 90 minute consultation to go over anything that needs improvement.
Additionally, the On-Site SEO Overhaul delivers Google Search Console setup & implementation, Google My Business setup implementation, as well as help with revamping URLs for better readability, setting up page titles & descriptions plus offering insight into the speed of your pages, mobile friendliness, & general security.
Increasing On-Site Conversion Rate
Problem - Struggling to Convert Site Visitors
Numerous business owners struggle to convert their website visitors into paying customers, leaving them feeling frustrated & helpless. However, this doesn't mean the situation is hopeless - there are many areas of your website that can be analyzed & improved upon to help increase sales volume on your site. From assessing SEO optimization, including effective calls to action (CTAs), tracking website usage & more, thorough analysis of your online presence can help you identify if changes need to be made for successful conversions.
Solution - SEO Audit & Marketing Platform Audit
At Panther Digital Consulting, I understand the importance of audit & consultation for clients. That's why I offer both SEO & Marketing Platform audits & consultations to find a list of priorities & develop effective solutions that benefit your business in the long run. Whether it's channel management or an SEO overhaul - an audit & consultation can be a useful first step in realizing the potential issues you may have & creating the best long-term solution for success. I always recommend audit & consultation to new clients to best understand their needs - after all, knowledge is power.
Evaluating Marketing Campaigns
Problem - Lacking Insight Into Marketing Performance
Are you unsure of your marketing performance? Many businesses face this challenge without understanding how to measure the effectiveness of their campaigns. With a lack of insight into current marketing performance, making decisions on where to invest marketing dollars in the future can be an intimidating step. The right data & a deep understanding of how to interpret it can provide the insights needed to confidently allocate your resources.
Solution - Detailed Data Reports
Make data do the talking & take your business success to a higher level. Unlock the power of real-time analysis to get ahead of your competition & drive powerful decision-making with ongoing channel management services. Detailed data reports keep you informed & let you focus on what matters most. Panther Digital Consulting builds easy to read reports & custom insights tailored towards your business KPIs, including reliable visuals to make understanding & interpreting potential trends easier than ever before. Take control & move in a positive direction for future success!
Leveraging Data Into Actions
Problem Unable To Leverage Data To Improve Performance
Have you ever noticed that even though you have access to a wealth of data, it is difficult to figure out how to put it into use? It can be challenging to understand how you can leverage this existing information in order to better target potential customers & make your marketing efforts more successful. But the good news is that there are actually a number of strategies & tools available that can help you turn all that data into actionable insights.
Solution - Professional Consultation & Strategy Recommendations
Collaboration is at the heart of my approach to channel management - every step of the process involves building a shared understanding of a client's needs & objectives. My focus is always on finding practical solutions that can be implemented quickly to help improve digital performance, while also keeping an eye on long term goals for continued success. In this way, I'm able to provide clients with amazing value through accurate interpretations of their data & creative ideas for optimizing & driving online engagement.
Increasing ROI & Other Key KPIs
Problem - No Adequate ROI From Paid Marketing Efforts
Have you ever found yourself spending a lot of money on marketing campaigns, only to find that the return breaks even? This can be incredibly frustrating for those working in branding, as it is essential to get good ROI so that brands & businesses can progress & thrive. With this in mind, why is it that paid advertising can seem to simply miss its mark? There are numerous possible reasons behind this lack of yield, ranging from wrong customer segmentation to reaching out with irrelevant messages. Uncovering the issue & addressing it is key to turning around a campaign's results & seeing the return you were expecting!
Solution - Professional Digital Marketing Consulting Services
Panther Digital Consulting, pride's itself on customizing services to fit each client's individual needs & business goals. Whether you already have a marketing strategy in place or you're starting from scratch, one of the most important first steps is understanding your current situation. That's why I always recommend an audit & consultation before delving into any other services: so that we can get a comprehensive picture of your business & craft a tailored strategy to help you reach all your digital marketing objectives. With Panther Digital Consulting, you can be sure that we'll take all factors into account when designing the perfect plan for your unique needs.